Client: SoCreate

Industry: Tech Software 

Project Abstract:

This project was completed with the collaboration and direction of SoCreate’s CEO and Head of UX Design. The concept was to include company-branded murals throughout each of the office spaces, to encompass the vision of a branded tattoo wrapping through each space. The murals also reflected the “breakout” technology of the script-writing software being developed and the company's vision. Each of the branded scenes encompassed company colors, broken rock, hand lettering, fonts, and included an iconic, realistically rendered movie scene that was impactful to the script-writing industry. The connected murals changed scenes and films based on where they were in the office, and eventually grew into each of the working office spaces, set within this commercial setting based in a technology park along with other startups. 

Scope/Scale: Floor to ceiling, approximately 25ft tall by 35ft on the longest dimensional side. All painting was completed by the artist, with 3D sculptural details, including project Timeline management and material purchasing and budgeting for supply ordering. Each mural was developed to be viewed with correct vanishing points and perspective points to create spatial illusions of dimension.

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